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Building Websites For Small Business: Why local businesses should focus on online marketing

A local business owner

Introduction

There are many different ways to promote your small local business online. You could create a Facebook page, hold a contest, or hand out flyers. How do you use online marketing to promote your business? Let’s find out!

In this article, we’ll explore how to promote your local business using digital marketing channels. There are many different ways you could go about doing this and it all depends on what type of business you have.

There are two main types of online marketing: organic marketing, which is when people find your website through search engines or by clicking on a link from another website, and paid marketing, which is when you use advertising to promote your website.

Of course, there are many advantages to promoting your business online. For starters, it’s a great way to reach a large audience. You can also target your audience by specifying the type of person you want to see your ad. Additionally, online marketing is a very cost-effective way to advertise your business. In this article, we will cover:

1. Why online marketing is important for local businesses

2. Different ways to promote your business online

3. How to create a successful online marketing campaign

4. The benefits of online marketing for local businesses

5. Final thoughts

Why online marketing is important for local businesses

There are many reasons why local businesses should focus on online marketing.

First of all, online marketing is an extremely effective way to reach a large number of potential customers, even if they don’t live in your immediate area.

Secondly, it’s relatively inexpensive to get started with online marketing, and it doesn’t require a large amount of time or effort to maintain.

Additionally, online marketing campaigns can be customized to target specific demographics and interests, which means that you can use online marketing to reach your ideal customers. Online marketing is relatively inexpensive compared to other forms of advertising.

Finally, online marketing allows businesses to target specific customers based on their interests and needs. You can do this with special tools like Google Ads, which allows businesses to create ads that show up when people search for specific keywords. For advanced marketers, you can also develop remarketing campaigns based on the data of users who have previously visited your website, and serve them ads as they browse the internet or use apps.

Now that we’ve gone over some of the reasons why local businesses should focus on online marketing, let’s take a look at some of the different ways to promote your business online.

Different ways to promote your business online

Digital marketing to promote your business

There are many different ways to promote your business online. Here are just a few ideas:

Create a website

A website is a great way to showcase your products or services and give potential customers more information about your business. Today, there are so many options when it comes to choosing how to create your website. You could use a website builder like WordPress or Squarespace, or you could hire a web developer to create a custom website for you.

A website is a great way to showcase your products or services and give potential customers more information about your business. A well-designed website can provide an immersive experience for visitors, giving them a taste of what your business has to offer. In addition, a website can be a powerful marketing tool, helping you to reach new customers and grow your business. With a website, you have complete control over the look and feel of your online presence, and you can use it to tell your unique story. Whether you choose to use a website builder or hire a web developer, creating a website is a great way to promote your business and attract new customers.

If you’re not sure where to start, we’ve put together a great guide on what to look for when creating a website for your small business.

Some tools to know:

  • WordPress – Still the standard for developing websites for small businesses (One we can help you with)
  • Webflow – A newer tool with a similar interface to WordPress’ Elementor drag and drop builder
  • Wix – Great for beginner or self-managed sites

Use social media

Different social media channel icons

Social media platforms like Facebook, Twitter, and Instagram are excellent ways to connect with potential customers and generate interest in your business.

Few things have revolutionized the way businesses operate quite like social media. Social media platforms provide businesses with an unprecedented way to connect with potential customers and generate interest in their products or services. In the past, businesses would have to rely on more traditional methods of marketing, such as print ads or television commercials, which could be quite expensive. With social media, businesses can reach a much wider audience at a fraction of the cost.

Additionally, social media provides businesses with a way to connect with customers on a more personal level. Customers can leave reviews and interact with customer service representatives all from the comfort of their own homes. As a result, social media has become an essential part of doing business in the 21st century.

Some tools to know:

  • Facebook Business Manager – A full set of tools to manager all the aspects of the Meta platform
  • Agorapulse – Create and schedule your organic content in advance
  • Canva – A great beginner tool to create content for social media

Start a blog

A blog is a great way to share informative articles, helpful tips, or interesting stories about your business.

A small business blog is a great way to share informative articles, helpful tips, or interesting stories about your business. By writing a blog, you can reach a larger audience and build trust with potential and current customers. In addition, a blog can help you to showcase your industry expertise and connect with other small businesses. Furthermore, blogging can be a cost-effective marketing strategy, providing you with an opportunity to reach a wide range of audiences without breaking the bank. If you’re looking for a way to connect with your target market and build your brand, then starting a small business blog is definitely worth considering.

Some tools to know:

Run an ad campaign

Ad campaigns on Google, Facebook, or other websites can be a great way to reach potential customers, especially for small businesses. By targeting ads to users who have visited similar websites in the past, businesses can ensure that their ads are being seen by people who are already interested in their products or services.

Additionally, online ad campaigns can be customized to target specific demographics, interests, and even locations. This allows businesses to use their limited marketing budgets more efficiently by only advertising to those who are most likely to be interested in what they have to offer. As a result, online ad campaigns can be an effective way for small businesses to reach potential customers.

Some tools to know:

  • Google Ads – Manage your search ads on the world’s largest search engine
  • Facebook Ads Manager – Facebook and Instagram’s ad platform
  • AdRoll – Automated ads platform for cross-channel campaigns

Host an online event

In today’s increasingly digital world, small businesses are finding that they need to adapt in order to survive. One way to do this is by hosting digital events. By using online tools to promote and sell tickets to local events, businesses can reach a wider audience and generate more interest in their products or services.

Additionally, digital events can be more cost-effective than traditional events, making them a viable option for small businesses on a tight budget. And because they can be held at any time and from anywhere, digital events offer businesses the flexibility to reach potential customers who may not be able to attend a physical event.

Ultimately, hosting digital events is an effective way for small businesses to promote their products or services online and expand their customer base.

Some tools to know:

  • LinkedIn Events – High visibility way for your event to connect with professionals in your LinkedIn network
  • Eventbrite – Plan and promote your online or in-person event with tickets and more

How to create a successful online marketing campaign

Different parts of an online marketing campaign

Now that you know some of the ways to promote your business online, let’s talk about how to create a successful online marketing campaign.

Here are a few tips:

1. Define your goals: Before you start your campaign, take some time to think about what you want to achieve. Do you want to increase brand awareness? Drive more traffic to your website? Make more sales? Once you know your goals, you can create a campaign that is tailored to achieving them.

2. Set a budget: Marketing campaigns can be expensive, so it’s important to set a budget and stick to it. Determine how much you’re willing to spend on your campaign, and then find ways to stretch your budget as far as possible.

3. Create compelling content: Whether you’re writing a blog post, designing an ad, or shooting a video, it’s important to create content that is interesting and engaging. After all, you want potential customers to actually pay attention to your marketing campaign!

4. Monitor your results: Once your campaign is up and running, take some time to monitor your results. Are people responding positively? What can you do to improve your campaign? Keep track of your results so that you can make changes as necessary.

5. Keep at it: Online marketing can be a bit of a marathon, not a sprint. It’s important to keep at it and not give up when things get tough. Persevere and you’ll be rewarded with increased brand awareness, website traffic, and more sales.

By following these tips, you can create a successful online marketing campaign that will reach more potential customers and help your business grow.

The benefits of online marketing for local businesses

There are many benefits of online marketing for local businesses. Here are just a few:

1. Increased visibility: With a well-executed online marketing campaign, your business will be seen by more people than ever before. This increased visibility can lead to more customers and increased profits.

2. Improved customer relationships: Online marketing allows you to connect with your customers and build strong relationships. You can communicate directly with them, get feedback, and address their concerns.

3. Greater reach: With online marketing, you’re not limited by geographical boundaries. You can reach people all over the world with your marketing campaign.

4. Cost-effective: Online marketing is often more cost-effective than traditional marketing methods, such as print or television advertising.

5. Flexible: Online marketing campaigns can be easily customized to fit your specific business goals. You can change or add components as needed to ensure that your campaign is effective.

6. Time-saving: Online marketing requires less time and effort than traditional marketing methods. You can create a campaign that runs on autopilot, allowing you to focus on other important tasks for your business.

7. Sustainable: Online marketing is a long-term investment that can continue to produce results long after your campaign has ended. It’s a great way to build brand awareness and connect with customers over the long haul.

If you’re looking for a way to promote your local business, online marketing is a great option. With its many benefits, it’s no wonder that more and more businesses are turning to the internet to reach their target audiences.

Final thoughts

So, there you have it! These are just a few of the many ways you can promote your local business online. With a well-executed online marketing campaign, you can reach more people than ever before and see a significant increase in sales and profits. So what are you waiting for? Get started today!

What’s Next?

Need help building your WordPress site? We build beautiful, fast, and SEO-friendly WordPress websites for small businesses (and host them as well). Contact us today for a free consultation!

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